The Lions have welcomed well known South African brand Midas as their new associate sponsor. The partnership runs for a three- and-a- half-year period and will see the Midas logo appear on the match shorts of all Lions senior teams.

Midas is the largest automative aftermarket parts franchise in Southern Africa with a strong entrepreneurial spirit driving the success of the business. The knowledge and experience of the sales teams and owners alike benefit from many years of accumulative knowledge and passion for the business.

Managing Director of Ellis Park Stadium, Pieter Burger:

“We are extremely pleased to welcome Midas to the Lions family. Midas has a strong reputation in South Africa having been a household name for many years. We look forward to a journey filled with a passion for excellence and the growth of rugby in South Africa.”

“This collaboration reflects the positive trend of brands increasingly investing in sports sponsorship in South Africa and is poised to be a fruitful journey for both Midas and the Johannesburg-based franchise,” he concluded.

Motus Aftermarket Parts CEO, Malcolm Perrie on the partnership of the two brands:

“We are delighted that two iconic household brands are joining forces – Midas and other Motus Aftermarket Parts brands and The Lions. Taking this journey with one of South Africa’s most recognised rugby teams as they aim for greatness in the Vodacom United Rugby Championship fills us with immense pride.”

“As Midas, we look forward to rallying together because in sport lies the language of unity, hope and love. Together, let’s support our boys with a united voice.”

The partnership also sees Midas assume the title sponsor of the annual Lions Golf Day which takes place at Sun City.