The three-year deal sees the wealth management company’s logo appear on the left collarbone of all senior teams’ playing jerseys. The newly acquired associate partner to the Johannesburg franchise prides itself in empowering individuals and businesses to achieve their financial goals through personalised, innovative, and strategic wealth management solutions.

These are similar characteristics shared by the Lions when it comes to strategy and innovation says Pieter Burger, Managing Director at Ellis Park Stadium (EPS)

“We are incredibly proud to have a company like Everest Wealth onboard at the Lions. Having the opportunity to associate with a brand committed to providing exceptional service and fostering long-term relationships built on trust, integrity, and excellence is something we immediately related to. We believe in the human relationship and from the onset, the folks at Everest Wealth have been a delight to work with and we look forward to a partnership way beyond the prescribed period.”

Thys van Zyl, CEO of Everest Wealth:

“We are delighted to be associated with an international rugby brand such as the Lions- a team with rich history and traditions. Just as with any high-performance environment in sport, we are dedicated to delivering superior results and exceeding expectations. The Lions have proven this every season at the highest level, so we look forward to the journey.”

More about the deal:

• Everest Wealth are now an associate partner to the Lions.
• The deal runs over a period of three years.
• Everest Wealth’s logo will appear on all senior teams’ playing jerseys.