LIONS WELCOME KINGSLEY BEVERAGES AS NEW SPORTS DRINK PARTNER

The Lions Rugby Company is pleased to announce a significant partnership with Kingsley Beverages (Pty) Ltd, solidifying Isorade as the official sport drink.

This strategic alliance is set to span three years, bringing a new level of excitement to the sports performance environment. Under this partnership, Kingsley Beverage will be granted exclusive pouring rights for sports drinks within the stadium, making them the official sports drink provider for all professional Lions Rugby teams.

Kingsley Beverages, an international company, was founded in 2007 with the core objective of offering consumers a fresh choice in premium quality beverages at an affordable price. Kingsley Beverage’s products are positioned as upscale brands that are accessible to consumers, maintaining a commitment to customer satisfaction through product development, superior quality, and a wide selection of delicious and refreshing beverages.

Ellis Park Stadium Managing Director- Pieter Burger:

“We are delighted to welcome Kingsley Beverages to the Lions family. We are even more encouraged that they recognized the value of aligning with the Lions, embarking on what promises to be a successful journey for both our brands.

Hydration is a key component in the world high-performance sport and to have the Isorade brand sports drink in our corner is a massive coup for our franchise, said Burger.

This collaboration reflects the positive trend of brands increasingly investing in sports sponsorship in South Africa and is poised to be a fruitful journey for both Kingsley Beverages and the Johannesburg-based franchise.”

Head of Marketing at Kingsley Beverages, Steven Fernandes:

“We are honoured to be the Official Sports Drink Partner of The Lions Rugby team. It is with pride that we join into this partnership, and we believe this will be the beginning of a long-lasting journey.

Isorade sports drink are proud to be providing Lions rugby players with the performance and hydration they require whilst competing at the highest level of the game.” Fernandes concluded.